Getting outraged on others' behalf often isn't about altruism but soothing personal guilt and asserting one's status as a good person.
1.The opportunity to express moral outrage inflated participants perception of personal morality.
2. The more guilt over one's own potential complicity, the more desire to punish a third-party through increased moral outrage at that target.
3.Having the opportunity to express outrage at a third-party decreased guilt in people.
For instance, respondents who read that Americans are the biggest consumer drivers of climate change "reported significantly higher levels of outrage at the environmental destruction" caused by "multinational oil corporations" than did the respondents who read that Chinese consumers were most to blame.
The opportunity to express moral outrage at corporate harm-doing (vs. not) led to significantly higher personal moral character ratings, the authors found.
Edited by Rogerdodger, 01 March 2017 - 03:44 PM.