Last year’s election gave us the gobsmacking revelation that most of the mainstream media puts both thumbs on the scale—that most of what you read, watch, and listen to is distorted by intentional bias and hostility. I have never seen anything like it.
To the age-old elements of who, what, when, where, and why, now are added the reporter’s opinion.
The evidence was on the front page, the back page, the culture pages, even the sports pages. It was at the top of the broadcast and at the bottom of the broadcast. Day in, day out, in every media market in America, Trump was savaged like no other candidate in memory. We were watching the total collapse of standards, with fairness and balance tossed overboard.
Back when Abe Rosenthal was editor of the NY Times, personal opinions were not in the news pages. And if you put them in, he took them out. They belonged in the opinion pages only, which were managed separately.
The mismatch between the mainstream media and the public’s sensibilities means there is a vast untapped market for news and views that are not now represented. To realize that potential, we only need three ingredients, and we already have them: first, free speech; second, capitalism and free markets; and the third ingredient is you, the consumers of news.