so as the ratio declines there MORE calls being purchased relative to puts.
by your own example 10/puts to 10/calls = 1. okay, now do more calls RELATIVE to puts. let's say 20 calls and keep the puts the same: MORE calls relative to the same amount of puts.
we get 10/20 = .5. the ratio has dropped.
now, look at the chart, look at 10/27. the ratio is lower, more calls, people more bullish.
what say?

You are right that there were more calls purchased relative to calls just before the 28th (looking at the raw data). I think it depends on the timeframe you are looking at. looking at the raw data vs looking at longer MA's. On a trending basis it tends to exhibit more call buying relative to historical averages at tops and more put buying relatively at lows. This can be seen looking at your 21MA. Certainly more art than science...
Looks somewhat similar to mid-April to me. Possible consolidation/1-3 day pullback then higher prices. I am curious to see if we see more aggressive put buying on any rally from here.
There are many versions of P/C, one if my favorites is Jason Goepfert's ROBO (retail buy to open p/c) it measure only opening transactions for purchases of 10 contracts or less "dumb money".
http://www.sentiment...KLY/PC_ROBO.htm I'm not sure if the link will work but it is currently supportive of higher prices.