This veggie stuff seems to be quite hot
Shares Of Hooters Owner Surge 94% On Partnership With 'Beyond Meat'
Beyond Meat's products are particularly popular with Lululemon-wearing faux-bohemian yogis, Silver Lake vegans, Brooklyn-dwelling soy boys and Park Slope moms who are convinced they are allergic to gluten.
Now, none of these demographics overlap with the typical Hooter's customer. Nevertheless, Hooter's owner Chanticleer Holdings saw its stock soar 94% on Wednesday after the company announced a partnership with Beyond Meat Inc.